February 28, 2025 - Performance eyewear specialists, M-Experiment, have teamed up with BWT Alpine Formula One Team to supply high-performance frames for 2025 - 2027.
M-Experiment was created by Jim Jannard – founder of Oakley and RED Digital Cinema– and his son, Jamin Jannard, releasing their first frames as a father and son team in summer 2023. Now, four of their dynamic ranges will be specially styled for BWT Alpine Formula One Team. The Business, Pleasure, Jigawatt and Gigawatt frames will be given a unique blue and pink aesthetic with every team member able to choose their personal favourite for the Grand Prix season.
The special edition eyewear encapsulates the spirit of innovation, exceptional design and high-performance excellence that both M-Experiment and BWT Alpine Formula One Team represent. M-Experiment are proud of their revolutionary ethos as they develop their technology, a mindset which complements Alpine’s competitive goals on and off the track.
“We are thrilled to be the official eyewear supplier of the BWT Alpine Formula One Team, a brand that shares our passion for innovation and excellence,” said Tommy Rios, President of M-Experiment.
“Formula One represents the pinnacle of technological advancement and performance, and we’re excited to bring M-Experiment’s vision to the forefront of this dynamic world.”
Through this partnership, M-Experiment will also play a prominent role in Alpine’s fan engagement initiatives, offering exclusive co-branded collections and experiences that connect Formula One enthusiasts with the world of high-performance eyewear design.
About M-Experiment
M-Experiment is a leading manufacturer of eyewear. With deeps roots in the eyewear and professional digital camera space, M-Experiment is renowned for its innovative designs and commitment to quality. Combining state-of-the-art materials with unparalleled artistry, creating eyewear that redefines style and performance.
About BWT Alpine Formula One Team
BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers’ World Championship (1994, 1995, 2005 and 2006) with Michael Schumacher and Fernando Alonso, and the Constructors’ World Championship (1995, 2005 and 2006). The team’s most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors’ Championship.
Press Contacts:
M-Experiment:
marketing@m9m.com
BWT Alpine Formula One Team:
media@alpinef1.com