FROM OAKLEY.
TO RED.
TO M-EXPERIMENT.

FROM OAKLEY.
TO RED.
TO M-EXPERIMENT.

Jim Jannard founded Oakley with a simple belief: “Everything can and will be made better. It is just a matter of when and by whom”. What started in a garage grew into a global icon, redefining performance eyewear and proving that design could change what people see—and what they do.

That same drive eventually moved beyond eyewear and into cinema with RED Digital Cinema, challenging another industry through new technology, new tools, and a refusal to accept convention.

Today, Jim and his son Jamin bring that mindset together at M-Experiment.

Two generations. One obsession. A new frontier.

Jim Jannard founded Oakley with a simple belief: “Everything can and will be made better. It is just a matter of when and by whom”. What started in a garage grew into a global icon, redefining performance eyewear and proving that design could change what people see—and what they do.

That same drive eventually moved beyond eyewear and into cinema with RED Digital Cinema, challenging another industry through new technology, new tools, and a refusal to accept convention.

Today, Jim and his son Jamin bring that mindset together at M-Experiment.

Two generations. One obsession. A new frontier.