Oakley and RED founder Jim Jannard and his son Jamin are back to scratch their design itch…and just have some fun.

We return to where it all began: the lab, with a familiar desire to find the method to madness. Leading with creation and followed by control, M-Experiment® was born. We are proud to have been behind the most revolutionary innovations within the eyewear and cinematography worlds.

Yet, in the hands of this team, revolution knows no end.

Limitless revolution is daunting to those afraid to invent wrongly, a notion the M team remains unfamiliar with. This daring sense of freedom grants M‑Experiment® its inhabitance within an unrivaled space of innovation.

With inspiration derived from the appreciation of science as art, M‑Technology and design work to mimic this cohesion. Everything created in the M Lab is uniquely crafted with advanced materials and developed further to enhance a profound harmony between frame and lens technology. At M, methods of scientific harmony are intentionally conducted to transcend beyond traditionally confined boundaries. Time becomes inconsequential in the realm of transcendence, there are many designs in the works that range from mild to Mars. No timetables, released when ready.

Born as an investigation into divine curiosity, and now living as a fiery dedication to craft, we are M‑Experiment.

Designed and Built in the USA.